The set was going to ways sale like that. The post was saying it would have done 25-30% better than what it is not that it sold 25%-30% less then why Criterion was expecting.StreamOfKaijuness wrote: ↑Mon Jan 25, 2021 6:08 pmSnipmiguelnuva wrote: ↑Mon Jan 25, 2021 3:10 pm I lost the link but someone was doing marketing analysts on the Criterion set and estimated Tohomlikely cost themselves 25 to 30% of profits from G fans but not including the dubs for the early showa films as well.
Wish I could find the link again but I could see that. If 4 G fans saw this set that means 3 out of 4 still bought it.
Let's say Criterion wanted to sale 100 units and they ended up selling 120, they would be better than they were expecting. Had Toho let them have the dubs the analysis writer was saying it could have been 150 units.
The sales weren't bad the article was just saying they could have been better.